Barclaycard – Sensorium

SF Works helped to create an automated music video experience for the Barclaycard 'Sensorium', an immersive pavilion that toured British Festivals.

Our challenge was to turn a complex process into an automated one minute experience. We developed a new platform that allowed us to control and manage six cameras, lights and audio simultaneously, while also automatically editing and emailing the videos.

The user journey was simple.
Enter email address on a touchscreen - step into the tunnel and be guided by audio instructions, music and light sequences - dance your heart out - receive your branded and shareable music video at the end of it!

SF Works' Role:
Content Capture
Post Production
Sharing Tech

Credits:
Lead Agency: Iris Worldwide
Creative Direction: Unit9
Set Build: SetSquare
Lighting: Renegade Design